Why Linktree Is the Most Pointless Website Ever (And You Don’t Need It)
Let’s cut to the chase: Linktree is a website that literally does one thing. One. Thing. And yet somehow it has convinced thousands (maybe millions) of people that they need it to survive online. Strap in, because I’m about to unpack the absurdity of paying for a glorified list of hyperlinks.
The Concept: Links… In a Tree?
Here’s the “brilliant” idea behind Linktree: people have more than one link to share. Wow, groundbreaking! So what do we do? We make a page with more links. That’s it. That’s literally the whole pitch. No AI, no rocket science, no magic algorithms… just a bunch of buttons stacked vertically.
Think about it. You already have social media. You already have a website. You already know how to copy and paste. And somehow we’re supposed to get excited about a page that basically says, “Here are my other pages. Click away, friend!”
It’s like someone invented a vending machine that only dispenses other vending machines. Genius.
The DIY Alternative: You’re Already Smarter Than Linktree
Here’s a radical notion: you don’t need Linktree. All you need is:
A domain name. $10 a year. Maybe even less if you’re cheap (no judgment).
A teeny bit of HTML knowledge. Literally five minutes of Google and you’re done.
A sense of pride.
Boom! You now have a Linktree clone that actually looks good, feels personal, and, most importantly, is yours. Want to add colors, animations, your dog’s face, or a tiny gif of a dancing taco? Go ahead. On Linktree, you get the default template. Exciting, right?
Let’s compare:
| Feature | Linktree | DIY Site |
|---|---|---|
| Cost | $6–$10/month | <$1/month |
| Branding | You get a template | Infinite possibilities |
| Analytics | Yes, but shared with everyone else | Only yours |
| Pride | Minimal | Immense |
| Satisfaction | Low | Max |
It’s math, people. And the answer is obvious.
The Ultimate Irony
Some people claim Linktree makes them look “professional.” Oh, sure. Because nothing says “I am a serious content creator” like paying someone else to host a page that looks exactly like everyone else’s. Nothing screams “professional” like a long vertical list of buttons that could have been made in Microsoft Word in 2002.
Even worse, some Linktree pages are an ordeal to navigate. Want to find the Spotify link? Good luck. It’s buried between your Etsy store, your TikTok, your “About Me” page, and a link to your dog’s Instagram. Congratulations, you’ve just created a digital scavenger hunt for your followers.
More Reasons You Don’t Need Linktree
Customization is limited. Want a funky font, background image, or hidden Easter egg? Not happening. You’re stuck with Arial or Helvetica, possibly with a sad accent color you didn’t choose.
You don’t control the data. Linktree knows your clicks. Your followers’ clicks. They probably know what you had for breakfast. Hosting your own page? You control the analytics. You control the privacy. You control everything.
It’s boring. Look, we get it: clicking buttons is fun once. Twice maybe. But after that, it’s a snoozefest. You want people to remember you? Make a page that’s fun, memorable, and doesn’t look like everyone else’s Linktree.
The Fun Part About Doing It Yourself
When you make your own landing page, you can:
Pick your own domain name (goodbye linktree.com/username, hello actual brand identity).
Use your own branding, colors, and style.
Add anything you want: merch, music, memes, whatever.
Change it whenever you feel like it.
Actually feel proud of yourself.
There’s also a subtle thrill in watching people click around your custom page instead of the same template every other influencer uses. It’s like hosting a party in your own house versus renting a cheap hotel ballroom that looks exactly like three other cheap hotel ballrooms.
The TL;DR
Linktree is a glorified list of links. And while some might argue “it’s convenient,” the truth is, so is a napkin. But you don’t see people paying $10 a month for a napkin. Spend five minutes learning HTML, claim your domain, and laugh at everyone else still paying to click links.
At the end of the day, the internet is your oyster. Don’t settle for a clam.
